As the hospitality industry grows and new diners pop up on every single corner each day, customer feedback becomes more crucial to run a successful business. Businesses that understand their customers and their needs will definitely have a lead in the market.
Know Your Customers
First and foremost, you can get to know your customers while collecting feedback. If you know who your customers are, you can address their needs better. How old are your customers? What do they expect from your dishes? How often do they come to your restaurant? If your customers are millennials, they will have many different expectations from you. You can collect this key information with a successful feedback form that will get you all the answers you need.
Take Incentives to Increase Your Sales
When your customers have a bad experience, it’s instinctive to talk about it online.Who would want unhappy customers writing bad reviews about your restaurant where everybody can see them? By collecting feedback instantly, you can dodge a big bullet of bad online rating. And the best part is, you can respond immediately! The most memorable part of any experience is the end, and if you take action to right a wrong right after your customers’ feedback, it will automatically improve their experience. According to Deloitte, 84% of customers return to the restaurant if they get a direct response to their feedback. So it’s a great way to increase sales.
Keep Track of Service Quality
Having your waiters ask your customers how their experience was can be one way of collecting insight. But most people will not tell the negative things about the service and quality to the person who is serving them. And most of the time people don’t say anything because they do not want to sit and discuss what went wrong. This leaves you with many unnoticed details that you could have fixed and improved. Handing your customers a really short and effective survey with your menu on a tablet will save both sides time and effort. Plus, asking the same questions to everyone will get you clear and trackable results.
See how Finedine Menu offers you a Feedback feature that gives you useful and precise customer feedback.